Currumbin Wildlife Sanctuary
When Currumbin Wildlife Sanctuary engaged MeMedia for their website and marketing, naturally we jumped at the opportunity. Our agency firmly believes in a synergy of corporate values, and we were all thrilled to align our creativity and strategies with a brand that’s focused on wildlife conservation and ecological sustainability.
Website
Our initial challenge was to craft a website structure that would lead visitors on a journey (albeit a direct one) to purchase the park’s tickets and encounters. We implemented a design with the perfect marketing funnel to easily accommodate the inbound streams of website traffic and gently drive them towards conversion.
Content Marketing
To set Currumbin Wildlife Sanctuary apart from its competitors, it was essential for MeMedia to deliver a wholistic marketing solution. Our ongoing work with this iconic national brand includes a full suite of content advertising and marketing services.
Facebook Marketing
Our initial challenge was to craft a website structure that would lead visitors on a journey (albeit a direct one) to purchase the park’s tickets and encounters. We implemented a design with the perfect marketing funnel to easily accommodate the inbound streams of website traffic and gently drive them towards conversion.
Video Marketing
We also used video marketing campaigns to launch the Sanctuary’s new ‘Lost Valley’ attraction, which drew a great deal of positive engagement on Facebook.
Google Adwords
Our Google Adwords campaigns have proven to be one of the most successful investments thanks to our meticulous optimisation efforts. We have, and will continue to create multiple ad groups and copy variations in order to achieve the maximum return-on-investment.
Video Production
Capturing the passion of the Currumbin team members, like Chris Halliwell, whose fascination for wildlife and the Reptile and Amphibian Conservation Project brings an emotional element not easily replicated in other mediums.
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