iCoolsport: Global eCommerce Brand
iCoolsport, a Gold Coast-based company, has been at the forefront of ice bath cooling systems since 2004. As the world's largest ice bath manufacturer, they have significantly impacted the sports and wellness industry, boasting over 2 million users across more than 70 countries.
A Legacy of Innovation
iCoolsport's journey began with a focus on elite athletes and sporting events. Their range of products include:
- Portable chillers for quick ice bath setup
- Commercial and personal ice baths
- Powerful mobile ice bath machines
These innovative solutions have made iCoolsport the preferred choice for prestigious sporting events and institutions worldwide.
Expanding Horizons
While iCoolsport had established itself as a leader in the elite sports market, the company recognised the need to evolve. The growing popularity of cold water immersion therapy, championed by figures like Wim Hof (The Iceman), presented new growth opportunities.
The Rebrand
In late 2019, iCoolsport partnered with WeComm (formally known as MeMedia) to rebrand and reposition itself globally. This strategic move was driven by the realisation that cold water immersion therapy offers benefits beyond muscle recovery, including:
- Immune system regulation
- Stress reduction
- Improved sleep and mood
- Enhanced mental resilience
Global eCommerce Launch
In 2024, iCoolsport relaunched its brand on the world stage with an updated eCommerce system. This new platform is designed to support the company's global growth and cater to a broader audience seeking the benefits of cold water immersion therapy.
The eCommerce systems allow for:
- Improved product comparisons
- Global market customisations
- Streamlined order fulfillment
Product Innovation
iCoolsport continues to innovate, offering a range of products to suit various needs:
- Compact Cool: A portable ice bath chiller machine for on-the-go use
- MiPod Pro: An award-winning fibreglass cold plunge for commercial or personal use
- Compact XP: A powerful 2.8hp portable ice bath chiller
The Future of Cold Water Therapy
By rebranding and expanding its focus, iCoolsport has positioned itself to lead the cold water immersion therapy market for elite athletes and everyday wellness enthusiasts. Their commitment to innovation and quality ensures they will continue shaping this growing industry's future.
“Move with the power and purpose of one” Sun Tzu
Rebranding is understanding your purpose beyond profit and aligning your culture, your content and who your business exists for.
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