Poolset:
A Custom eCommerce Solution for
Pool Supplies
https://www.poolset.com.au/
Poolset, a growing Australian supplier of value pool products, approached WeComm (formerly MeMedia) to create a tailored eCommerce platform that could support their expanding business in the pool supplies industry. As a sister brand to JumboPets.com, Poolset benefitted from our years of experience working with Jumbo Pets and leveraging the same proven eCommerce foundations.
WeComm's expertise in custom eCommerce solutions and system integrations enabled us to deliver a seamless, user-friendly platform that catered to Poolset's unique needs. Since its launch, the platform has evolved alongside the business, helping Poolset establish itself as a trusted name in the market.
Building on Our Success with Jumbo Pets
Having worked closely with Jumbo Pets for over a decade, we knew exactly what it took to create a robust eCommerce system. Poolset’s website was built on the same successful platform we created for Jumbo Pets, making it easy to transition from one brand to another. By drawing from our experience with the complexities of inventory management, order fulfilment, and third-party integrations, we were able to set Poolset up for success right from the start.
Tailored eCommerce Platform
At the heart of Poolset’s website is a custom-built eCommerce solution designed to grow with the business. It integrates seamlessly with their warehouse and order fulfilment systems, ensuring everything runs smoothly behind the scenes.
Here’s how the platform supports Poolset’s business:
- Shipping Integrations: Poolset had already gained experience selling on eBay, so integrating their eCommerce platform with eBay was a top priority. This integration allows them to easily expand their reach and boost sales across multiple platforms.
- Efficient Order Fulfilment: The eCommerce system is tightly integrated with Poolset’s warehouse processes, enabling faster shipping, real-time inventory updates, and streamlined order processing.
- User-Friendly Design: We designed the website with the customer in mind, making sure navigation was intuitive and that the product categories were easy to explore. We took inspiration from the successful layout we developed for Jumbo Pets to ensure a smooth, enjoyable shopping experience for Poolset’s customers.
The Growth of Poolset
What started as a small business offering pool pumps and a handful of other pool supplies has quickly grown into a comprehensive supplier of affordable, high quality products. As the product range expanded, Poolset’s eCommerce platform was able to scale with the business, allowing them to easily add new items and meet customer demand.
Innovative Features for Customer Engagement
To further enhance the customer experience, Poolset has embraced a number of key features that have played a pivotal role in their growth:
- Live Chat: Poolset integrated a live chat feature on their website, which has been a game-changer for customer service. The ability to instantly answer questions and resolve issues has greatly improved customer satisfaction and helped boost conversions.
- Customer Reviews & Trust: Starting as a small supplier of pool pumps, Poolset quickly became a comprehensive retailer of high-quality pool products. As their range grew, the eCommerce platform scaled to meet demand. Poolset added live chat for better service and integrated Trustpilot (link to Trustpilot maybe?) to showcase customer reviews, building trust and credibility. Trustpilot makes it easy to gather and display reviews, helping Poolset build social proof and use customer feedback to improve products and foster loyalty.
- Content Marketing & Video Resources: From the outset, we helped Poolset implement a content marketing strategy that included instructional videos and how-to guides. These videos have been instrumental in educating customers on pool maintenance and products, positioning Poolset as an authority in the pool supplies market.
Ongoing Marketing and Advertising Support
Our work didn’t end with the launch of Poolset’s website. We’ve continued to provide marketing and advertising support to help the brand grow:
- Social Media Marketing: Through targeted social media campaigns, we’ve helped increase Poolset’s online visibility, drive traffic, and engage with their audience.
- Google Ads: We’ve optimised Google Ads campaigns to ensure Poolset’s products are easily discoverable by potential customers, driving conversions and growing their online presence.
These ongoing marketing efforts have been key to expanding Poolset’s reach and driving sales.
Looking Ahead
With a solid Ecommerce platform in place, Poolset is ready for continued growth. The platform’s flexibility allows them to scale easily as they add new products and expand their customer base. By investing in both product development and marketing, Poolset is well-positioned to continue building on its reputation as a trusted name in pool supplies.
The future of Poolset, Value Pool Products
The partnership between Poolset and WeComm demonstrates the power of building on past success. By using the same strong eCommerce foundations that we developed for Jumbo Pets, Poolset was able to hit the ground running with a custom platform that’s been critical to their success. Today, Poolset is a thriving business with a loyal customer base, and we’re proud to be a part of their journey.
We look forward to continuing our collaboration with Poolset as they grow, innovate, and bring new solutions to their customers.
